Courts 60th Anniversary Feature,The Sunday Gleaner,Sunday,December 29,2019.
A dynamic brand under the Unicomer Group umbrella, Courts was first established in England during 1850. Founded in the region since 1959, Courts is the Caribbean´s largest furniture, appliance and electrical retailer. The company was acquired by Regal Forest Holdings under the Unicomer Group in December 2006.
Courts is well known throughout the Caribbean, and its name is synonymous with quality, affordable, furniture and appliances, flexible credit options as well as innovative marketing promotions. The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands.
Courts currently operates 93 stores in 11 Caribbean countries: Antigua and Barbuda, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts and Nevis, St. Vincent and the Grenadines, St. Lucia and Trinidad and Tobago.
Courts takes its social responsibility seriously and the company is committed to the development of the people and communities that it serves. Over the years the company has touched the lives of thousands, through its sponsorship of education, sports and health.
Having served the Caribbean for almost 50 years, the company has spread its wings to North America with two US stores in Brooklyn and Queens, New York. These stores will serve descendants living in the US, who wish to send gifts to family members back home or purchase items for their own American homes. Immigrants will have access to simple commercial mechanism: for island deliveries, the customer visits the store where products are exhibited, chooses the item or items he would like to send, and Courts delivers to their family members through its stores or warehouses located throughout the Caribbean. Deliveries within the US will be made from Brooklyn and Queens store locations.
Courts in the United States will be positioned as an ethnic and nostalgic brand that will allow Caribbean people to feel closer to their homelands and families.